{"product_id":"the-soul-of-a-new-machine","title":"The Soul of a New Machine","description":"\u003cp\u003eTracy Kidder's story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry.\u003c\/p\u003e\n\u003cp\u003eComputers have changed since 1981, when \u003cem\u003eThe Soul of a New Machine\u003c\/em\u003e first examined the culture of the computer revolution. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological innovations.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Soul of a New Machine \u003c\/em\u003eis an essential chapter in the history of the machine that revolutionized the world in the twentieth century.\u003c\/p\u003e","brand":"Tracy Kidder","offers":[{"title":"Default Title","offer_id":44953195610159,"sku":"9780316491976","price":1365.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6428\/9071\/files\/9780316491976.jpg?v=1770794628","url":"https:\/\/lunabooks.in\/products\/the-soul-of-a-new-machine","provider":"Luna Books","version":"1.0","type":"link"}