{"product_id":"why-does-e-mc2-and-why-should-we-care","title":"Why Does E=mc2? (And Why Should We Care?)","description":"\u003cp\u003eThe international bestseller: an introduction to the theory of relativity by the eminent physicists Brian Cox and Jeff Forshaw.\u003c\/p\u003e\n\u003cp\u003eWhat does E=mc2 actually mean? Dr. Brian Cox and Professor Jeff Forshaw go on a journey to the frontier of twenty-first century science to unpack Einstein's famous equation. Explaining and simplifying notions of energy, mass, and light-while exploding commonly held misconceptions-they demonstrate how the structure of nature itself is contained within this equation. Along the way, we visit the site of one of the largest scientific experiments ever conducted: the now-famous Large Hadron Collider, a gigantic particle accelerator capable of re-creating conditions that existed fractions of a second after the Big Bang.\u003c\/p\u003e\n\u003cp\u003eA collaboration between one of the youngest professors in the United Kingdom and a distinguished popular physicist, \u003cem\u003eWhy Does E=mc2?\u003c\/em\u003e is one of the most exciting and accessible explanations of the theory of relativity.\u003c\/p\u003e","brand":"Brian Cox, Jeff Forshaw","offers":[{"title":"Default Title","offer_id":45813950677039,"sku":"9780306818769","price":1499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6428\/9071\/files\/9780306818769.jpg?v=1786526296","url":"https:\/\/lunabooks.in\/products\/why-does-e-mc2-and-why-should-we-care","provider":"Luna Books","version":"1.0","type":"link"}